I take messy ideas, sprinkle in some marketing magic, and turn them into campaigns, partnerships, and content that actually make sense.

Coffee with a book

Brands need stories.

I tell them and make people care.


Writer’s block? Never met her. Coffee solves everything.

Portfolio: Ideas → Content → Results

  • Clean beige pillars and stairs

    Web design

    Designed an online HUB for online safety leaders, creating the site and all supporting resources to make information accessible, engaging, and actionable.

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  • Testimonial Video

    Brought a brand story to life by interviewing clients and producing a video that’s authentic, engaging, and memorable.

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  • Beach image with waves

    Fortune 100 Case Study

    Analyzed data benchmarks, interviewed multiple client stakeholders, and synthesized insights into a case study that earned a Brandon Hall award.

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  • A notebook in beige colors

    Topical Blog Post

    Leveraged a trending Netflix show to create a timely, engaging blog that highlighted a bigger issue—and showed how our product could help.

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  • A flower by the pool

    Thought leadership

    Interviewed executives to craft an engaging piece for ATD, generating leads and positioning the brand as a go-to voice in L&D.

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  • A flower on an envelope

    Client Feature Story

    Interviewed the client, captured the photos, and wrote the full story—driving a 400% spike in web traffic.

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  • An image of a tangled curtain

    Listicle: Online Magazine

    Wrote a fun, engaging listicle about mini-MBAs, introducing our product to the marketplace and making complex info approachable.

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  • A girl with white flowers

    Industry Thought Leadership

    Interviewed executives and crafted an insightful article that positioned the brand as a leader in learning and performance, generating engagement and credibility.

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  • Bike against beige background

    Magazine Profiles

    Wrote engaging profile features for Rice Magazine, capturing the stories and personalities of the higher ed community members.

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About me

About me

I’m Katelyn Powell (previously Holm)—business owner, dog enthusiast, marketer, professional overthinker, and lifelong learner.

How’d I get here?

Five years into my marketing career in education, my paycheck wasn’t keeping up with Houston rent, let alone my caffeine habit. So I launched Sonder Photo Co. in 2018—shooting weddings and portraits on the side to make ends meet (and stash cash for some serious European gallivanting).

In 2019, I met my husband Jacob on Bumble (yes, really) and we honeymooned in Portugal just as the borders were closing. Then Covid hit, photography work paused, and remote life whispered, “Hey, maybe try something new.”

By 2021, I pivoted to ed-tech—driving brand and marketing strategy at a scrappy startup. Today at Givebacks, I lead high-value brand partnerships, whip up full-funnel campaigns, and turn real stories into content that actually works (and occasionally makes people laugh).

When I’m not behind a screen or lens, I’m fixing up my first home in The Woodlands, hoarding books like they’re going out of style, or hitting the trails with my two doggos.